Is "Stress Free" the next merchandising tool?

Two premium producers, Pennsylvania's Bell & Evans and Mary’s Chickens in California, are switching to a new system to help kill birds in a more humane way. The current system included hanging the birds upside down, where they are then shocked unconscious before being killed. in the new system, a gas will be administered before they are hung.

Besides the feel-better aspect for chicken consumers, there is a quality issue behind the expensive and somewhat controversial system. From the New York Times:

Mr. Sechler and others promoting the new system said that they expected the meat to be of higher quality because the birds faced less stress and also there would be less bruising and broken wings when they died.

The new system is also meant to be better for workers. The live hang area today is usually dimly lighted to keep birds from being startled, and workers have to contend with struggling, flapping chickens. “I never felt comfortable showing people that part of our operation,” Mr. Pitman said. “I was embarrassed by it.”

Will your customers be enticed by the idea of stress-free chickens? Do you think it will make a difference in the quality of the end product?