These words describe the 33,000 ranchers who own the Certified Angus Beef ® brand – the highest quality Angus beef available. Cattlemen and women from across the heartland of the United States have been at the center of the brand since it was introduced more than 30 years ago.
For these ranchers, producing premium beef is not just a livelihood, it’s a way of life. Generations of family farmers take pride in the quality of their cattle and make it their mission to provide wholesome, delicious beef.
In fact, less than 8% of U.S. beef can meet the Certified Angus Beef ® brand’s 10 stringent standards ensuring tenderness, juiciness and mouthwatering flavor. The only brand owned by the American Angus Association® is a cut above USDA Prime, Choice, and Select.
Each Certified Angus Beef ® steak has a history that begins long before it appears on a customer’s plate. It is a 760-day journey that involves natural grasslands, efficient use of premium feeds, and these dedicated cattlemen and women.
Ranchers are stewards of the Angus breed, and the land on which they are raised. Their daily lives revolve around caring for their animals, pastures and equipment. They know that providing cattle with the best start-to-finish care ensures your customers will enjoy the highest quality beef possible. It’s a responsibility they take seriously.
Stacy Butler of Bliss, Idaho, says ranching is simply her family’s way of life – and she wouldn’t have it any other way:
“We have a passion not only for Angus cattle, but for the lifestyle living on a family ranch can provide for our children. Working together on property that has been in our family for generations instills a sense of reason, purpose, and longevity.”Excellence in all areas of his operation, including the land he’s lucky enough to tend, is the goal of rancher Steve Olson, of Hereford, Texas.:
“Our products are safe, they are being raised in a good manner, and consumers can have confidence in the beef they eat. We are extremely proud of our product and the standards that ensure its quality.”Rancher Richard Tokach of St. Anthony, N.D. agrees:
“We use the natural resources to the best of our ability, so they’re sustainable for future generations,” says “We take care of the cattle and do things right. If we don’t, it won’t have the Certified Angus Beef ® logo on it.”For more information, visit www.certifiedangusbeef.com or www.pacfoods.com
Photo credit: © 2005 Certified Angus Beef LLC
